The Social Infraculture


Date: Saturday 16 Jan, 2016 - Sunday 17 Jan, 2016
Time: 03:00 pm - 10:00 pm
Venue: 1971 - Design Space, The Flag Island, Sharjah, United Arab Emirates Sharjah, United Arab Emirates

1971 — Design Space will be hosting a two-day Social Media Forum titled “The Social Infraculture” on 16 and 17 January 2016. The event, will feature workshops, talks and panel discussions focusing on the role of social media in creative industry and social development, ie the roles social media for non-profit entities. 

Day one of the event will concentrate on the theme of 'Social Media in the Creative Industry' and will feature a panel discussion titled: ‘Social Media & The Art World’. The panelists, all from various influential UAE art institutions and magazines, will discuss how social media can help benefit the creative industry.

In addition, the forum will touch up on the growing use of Artificial Intelligence by online key players like Google, Facebook and LinkedIn with a panel talk, which will be chaired by Sultan Sooud Al Qassemi. The panel will include panellists from the Museum of Future, a unique incubator for futuristicws innovations and designs launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Day one will also include a talk titled ‘Instapraneurship’ by Fatma Al Mulla artist and founder of the brand FMM and an informative workshops titled: 'Brand yourself on Instagram' with social media expert Zahra Nasralla founder of Social Addicts.  The programme will end with a PechaKuchaNight event where entrepreneurs, bloggers and inspirational creatives will share their experience using social media in the 20 second x 20 slides format.

Day two of the Social Infraculturewill concentrate on the theme 'Social Media for Social Change' and will include a panel discussion with representatives from non- profit organisations and local community heroes on how social media can support public service causes.

In addition to discussions, there will bea talk titled ‘Social Media for Non- Profit’by Mohamed Al Hosani, Director of Leadership & Empowerment at Takatof, the national volunteering arm of the Emirates Foundation for Youth And Development.Anda workshop by Zahra Nasralla titled 'Lead generation via Facebook ads'.


Social Infraculture Programme:

Day 1: Saturday 16 January, 2016

3:00 p.m. - 4:00 p.m.: Instaprenuership by Fatima Al Mulla - Talk

4:00 p.m. - 5:00 p.m.: The Use of Artificial Intelligence in Social Media - Panel Talk

Panelists: Hunter Lee Soik, Dr. Noah Raford and Matt Suiche

Moderated by: Sultan Sooud Al Qassemi

5:00 p.m. - 6:00 p.m.: Brand yourself on Instagram by Zahra Nasralla - Workshop

7:00 p.m. - 8:00 p.m.: Social Media & the Art World - Panel Talk

Panelists: Myrna Ayad, Hind Mezaina, Meitha Al Mazrooei, Khalil Abdulwahid

Moderated by: Rebecca Anne Proctor

8:20 p.m.: Pecha Kucha Night SHJ Vol.8


Day 2: Sunday 17 January, 2016

5:00 p.m. - 5:45 p.m.: Social Media for Non-Profit Organisations by Mohamed Al Hosani - Talk "delivered in Arabic"    

6:00 p.m. - 6:45 p.m.: Lead Generation on Facebook by Zahra Nasralla - Workshop

7:00 p.m. - 8:00 p.m.: Social Media for Social Change - Panel Talk

Panelists: Aisha Harib, Iman Ben Chaibah, Dr. Manal Taryam

Moderated by: Asma Hilal Lootah


This event is open for the public free of charge. 

To register please contact Maraya Art Centre on +971 6 556 6555 or by email at